Should You Consolidate Your Content? | Bringon Digital Pvt Ltd

Businesses are looking at how they can streamline the operation in this fast digital world and further enhance their presence online. In all this hustle and bustle, one of the areas that tends to go unnoticed often is content management. It may seem difficult when your website is filled with hundreds of pages, blog posts, or media; some of the content might not be doing much good for you, or even worse, working against your SEO strategy. Content consolidation makes all the difference here.

Bringon Digital Pvt Ltd specializes in website development, PPC services, and SEO strategies. In this blog, we are going to find out if content consolidation suits your business and how it can boost the effectiveness and SEO performance of your website.

What is Content Consolidation?

Content consolidation is the process of gathering related or redundant content to one unified resource. Instead of numerous pages or blog posts discussing a similar topic or answering a related question, content consolidation will concentrate that effort on one authoritative page. This process only streamlines the user experience, removes redundancy, and can improve your search rankings.

Why would you want to consider content consolidation?

You might be wondering why you should consolidate your content. The following reasons will help clarify the benefits:

1. Improve SEO Performance

Search engines, such as Google, prioritize high-quality, authoritative content. When you consolidate several pages into one, the result is a more focused, comprehensive piece that stands out to search engines.

Reduced Keyword Cannibalization: There may also be various pages trying to rank for similar keywords; sometimes, those pages would end up cannibalizing each other's rankings in the search engine. Content consolidation automatically does away with this keyword cannibalization as a single page may shoot to rank.

Improved Backlink Profile: Assuming all backlinks to the content pages are substantial; then, content consolidation provides the opportunity to gather all backlinks to a single page that would subsequently increase that page's authority.

Better User Experience: If all information is in one place, then the user will spend more time on your page, thus the chances of bounce rates decrease and are a ranking factor in SEO.

2. Improve User Experience

UX plays an excellent role in how well your content works. When you group together all similar pages or posts, you achieve an improved structure on the website. This will mean that, visitors can now find around with less confusion over several pages giving different information.

For example, if your website has several blog posts on the topic of "SEO Tips," combine all of them into one comprehensive post. This way, all information users might need are all in one place, with chances of them engaging and converting.

3. Content Management Made Easy

The aggregation of content can really help ease up the management process as your website expands. Instead of having to maintain a dozen pages saying roughly the same thing, you would only have to update and optimize just one page. This is going to save time and resources for your team, which will allow it to focus on other more strategic tasks.

4. Optimize Content Value

Consolidate rather than letting the valuable content in the site get buried in the website depths, since consolidating into a quality well-organized source can benefit the users and the search engine.

This means your best content will be given prominent positions and therefore maximize on potential traffic generation and conversion into leads.

How to Consolidate Your Content?

Content consolidation cannot be generic; it requires careful planning and then the execution. This is the step-by-step procedure of content consolidation that you need to go through:

1. Review Existing Content

Before you start to merge you need to know what is happening on your website. Perform a content audit that informs you which pages and posts are outdated, underperforming, or duplicative in their topic. This way, you'll know what to merge, update, or eliminate.

As you audit look for the following:

• Overlapped topics

• Content that doesn't rank well or isn't getting traffic

• Content that can be rewritten with new information

• Posts targeting the same keywords

2. Fill up the Content Gaps

Now that you have considered your existing content, identify all the gaps and areas where introducing new content would be helpful to you. Once you finalize your existing content, you then need to fill up any space left by filling in pieces of information that will be quite helpful to your audience if it were present. This is a golden opportunity to strengthen your content by making it a resource site for your visitors.

3. Consolidate and merge the content

Nowadays you just collate into one the page or blog post in case they have similar/ overlapping content. In case contents overlap, ensure that the page it provides is comprehensive, well-ordered and in use after collation Do not just use a simple copy and paste method- you have to ensure the same flows naturally and will more than be worth the cost of the individual posts/pages you are to merge.

Also remember:

Content Structure: Ensure that your content is always structured logically and supported with headings and subheadings to lead the users along the page.

Internal Linking: Your content should have inner links to enable the users to find relevant topics or services on the website.

4. Old Pages Redirection

Set up 301 redirects from old, merged pages to the consolidated page, so links pointing to that content will be actually passed over and that will bring some SEO value, namely, any existing backlinks over, and users will be redirected to newly updated content.

5. Monitor its performance and periodically update.

Track the performance of the new page once consolidation is complete. One of the ways is tracking of the traffic metrics, bounce rate, and conversion in comparison with how it improved or made better the engagement of the users about the site. Keep periodically updated the content relevant and useful for your audiences.

When not to consolidate content?

However, most times, content consolidation doesn't represent the ideal solution for any problem. Here are some scenarios where you are likely to avoid consolidating your content:

Different Target Audiences: When using pages or posts targeting different audiences or topics, it's hard not to end up confusing visitors. The more they vary in either the topics or target audiences, the better you would be keeping them separate.

Pages with Very Specific SEO Requirements: If each page has only a very specific keyword or a goal that is not duplicated to any other page, then the pages should be left alone, too.

This can improve the search engine optimization of your site, enhance the user experience, and make it easier to maintain all the content. Overlapping and poorly performing content may be made more focused, authoritative, and engaging for users. However, there is a need to do this in a strategic way that will not sacrifice the diversity and unique of content.

The benefit of having a great content strategy is well understood by Bringon Digital Pvt Ltd. Feel free to contact us today with your concerns about whether or not consolidating all your content related to business. We offer complete solutions for digital needs, which include web development, SEO, and content optimization for specific requirements. Contact us today!